Publication Plan

Publication Plan

Title: iCOИiC
Positioning Statement: All the music you want.
Frequency of Publication: Monthly
Price: £3.00
Distribution: Newsagents, supermarkets, online, POP Boutique & Music Stores
Rationale: The approach of the magazine is very much all about the fans and because of this, this magazine will offer them interviews from the artists and bands they want to see and read about; readers’ opinions; writers opinions; and the truth about the artists they want to read about rather than what the critics are headlining in the news.
Style: The style will be a mixed register as interviews will be professional however with humour and opinions. This magazine is all about people who follow the Indie Culture and is for readers aged 16+ using simple syntax and grammar making it easier and not a struggle to read with a simple discourse including short and easy set out paragraphs.
Regular Content:
 Concert Information/Reviews
 ICONIC Community – letters from audience who read magazine
 Photographic images of artists and bands
 Music updates and comments
 Music Industry News (MIN)
 UK Top 10
 WinTicket competition
 Album Reviews
 Have your say, we want to know!
 Radio Reviews
 Radio 1 Live Lounge
 Regular interviews with chart artists
 New Releases
Feature Content
 Who are you? New and rising bands/artists
 Beyoncé: Year of the 4!
 myFestival (interviews with participants in festivals)
 Coldplay @ GLASTO!
 How can you get involved? (are you wanting to make it in the music industry)
 Promotional Gifts
 In the studios with Kings of Leon!
 Survivors guide to Festivals (May publication)
 100 Greatest albums
 Snow Patrol – Up To Now...
 Florence Welch bounces back!
 What Did You Expect from The Vaccines?
 Retrospective on Winehouse
 100 Greatest Singers
 100 Greatest Songs
House Style
Cover Lines – CENTURY GOTHIC
Headlines – Malgun Gothic (bold)
Standfirst – Malgun Gothic 14pt. Byline to be included in standfirst
Captions – Malgun Gothic 8pt.
Features first paragraph: drop capital Malgun Gothic, 5 lines deep and first word in capitals
New first paragraph: first word in bold capitals
Body Text: Calibri 11pt.
Colour Scheme: Maroon, Black and White